[Oeva-list] FW: ECOtality and Kroger Announce Expansion of EV Partnership

charlesbonville at comcast.net charlesbonville at comcast.net
Tue Apr 9 21:20:20 PDT 2013

Of note... I find the timing of this is interesting because Kroger / Fred Meyer recently launched an ad campaign concerning fuel discounts, now up to $1 off (with sufficient Rewards card points), instead of a per visit limit of 10 cents. 

As a Volt driver... they've caught my attention twice in recent days! (And my wife is already a loyal customer.) 


----- Original Message -----
From: "Dima Kukushkin" <dimakukushkin at gmail.com> 
To: "Alan Bates" <abates at shorepower.com> 
Cc: "Oeva list" <oeva-list at oeva.org> 
Sent: Tuesday, April 9, 2013 11:43:38 AM 
Subject: Re: [Oeva-list] FW: ECOtality and Kroger Announce Expansion of EV Partnership 

very true for me too. My fred meyer's charge is never "free" - at least $3.85 for a starbucks coffee. At least. 


On Tue, Apr 9, 2013 at 11:38 AM, Alan Bates < abates at shorepower.com > wrote: 

Very true in my case as well. I know that I spend money at Freddie’s every time I’m plugged in. I think the customer loyalty and marketing value is quite high with these stations, particularly when they are free. I wouldn’t mind “validating” my charge session by buying goods in the store. 

Alan Bates 
Vice President of Marketing 
Shorepower Technologies 
2351 NW York Street 
Portland, OR 97210 
O (503) 892-7345 M (503) 810-7396 Skype: shorepowertechnologies 
abates at shorepower.com 
News: http://www.shorepower.com/blog1 

Shorepower logo letterhead.jpg

From: oeva-list-bounces at oeva.org [mailto: oeva-list-bounces at oeva.org ] On Behalf Of Judith 
Sent: Tuesday, April 09, 2013 6:31 AM 
To: 'Oeva list' 
Subject: [Oeva-list] FW: ECOtality and Kroger Announce Expansion of EV Partnership 

Kroger ‘s right. I know I spend money at Fred Meyers when my car’s charging. Last week I used the DC charger in Salem and went into the store and spent money. I’ve never been to the Salem Fred Meyers, but sought them out due to the DC charger. Glad that charger is there…and working. 


From: ECOtality [ mailto:info at ecotality.com ] 
Sent: Monday, April 08, 2013 5:00 AM 
To: Judith 
Subject: ECOtality and Kroger Announce Expansion of EV Partnership 



ECOtality, Inc.

ECOtality and Kroger Announce Expansion of EV Partnership 

Expanded partnership brings charging stations to Kroger stores in several key markets across the country 

San Francisco and Cincinnati — Monday, April 8, 2013 — ECOtality, Inc. , a leader in clean electric transportation and storage technologies (NASDAQ: ECTY ), and The Kroger Co. (NYSE: KR ) today announced an expanded partnership including over 200 level 2 (quick charge) charging stations, and 25 DC Fast Chargers, to be installed across key markets through the EV Project. This multimillion dollar expansion will bring the total number of Blink chargers at the Kroger Family of Stores to almost 300. 

“As plug-in electric and hybrid cars are becoming more popular with our customers, we are pleased to offer the convenience of electric vehicle charging stations at more of our stores in markets with the highest demand,” said Keith Dailey, Kroger spokesperson. “Kroger is excited to contribute to the growth of this national network.” 

“Retailers across the country are quickly realizing the benefits of installing our Blink chargers. Independent research shows that Blink card holders routinely reward these establishments with more time in their stores and repeat business,” stated Ravi Brar, CEO of ECOtality Inc. “Kroger not only recognizes this value, but continues to show its commitment to be a leader in sustainability for the food retail industry. We are thrilled that the nation’s largest supermarket chain, Kroger, chose to expand its EV charging station roll-out with Blink.” 

Details of the agreement include a $1.5 million investment by Kroger to install over 200 Blink charging stations, including 25 DC Fast Chargers, at 125 locations in several key markets including Phoenix, San Diego and Los Angeles. These stations are in addition to 60 already installed in Oregon and Washington, and 14 in Texas. 

About ECOtality, Inc. 
ECOtality, Inc. is a leader in clean, electric transportation technologies. The Company operates three complementary lines of business: Blink, Minit-Charger and eTec Labs. ECOtality offers electric vehicle charging stations under the Blink brand and provides a turnkey network operating system for EV drivers, commercial businesses and utilities. Minit-Charger manufactures and distributes fast-charging systems for material handling and airport ground support vehicles. eTec Labs is a trusted research and testing resource for governments, automotive OEMs and utilities. For more information about ECOtality, Inc., please visit www.ecotality.com . 

About The EV Project 
ECOtality is the project manager of The EV Project, a research initiative to help build America’s future EV infrastructure. To date, The EV Project has gathered more than 70 million miles of EV driver data that will serve to support the deployment of EVs in key markets. The project is a public-private partnership, funded in part by the U.S. Department of Energy through a federal stimulus grant and made possible by the American Recovery and Reinvestment Act (ARRA). For more information about The EV Project, please visit www.theevproject.com 

About Kroger 
Kroger, one of the world’s largest retailers, employs 343,000 associates who serve customers in 2,424 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 786 convenience stores, 328 fine jewelry stores, 1,169 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations. Kroger contributes food and funds equal to 160 million meals a year through more than 80 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar Club. 

Forward-Looking Statements 
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's SEC filings. These risks and uncertainties could cause the Company's actual results to differ materially from those indicated in the forward-looking statements. 


ECOtality Media: 
Kim Setliff 
Antenna Group for ECOtality 
kimberly at antennagroup.com 
(415) 977-1942 	

ECOtality Investor Relations: 
Ronald A. Both 
Managing Director, Liolios Group 
ron at liolios.com 
(949) 574-3860 



ECOtality, Inc. 
Post Montgomery Center 
1 Montgomery Street, Suite 2525 
San Francisco, CA 94104 

Phone: 415-992-3000 

For questions, comments or suggestions, contact us at info at ecotality.com 	

You are receiving this e-mail because you or someone you know signed you up at one of our web sites: 

The EV Project 
Blink Network 
Fuel Cell Store 
Innergy Power 
ECOtality North America 

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