[Oeva-list] AV

Karl Boekelheide Karl at boekelheide.com
Wed Apr 16 19:03:21 PDT 2014

Mark and others,

Here’s an exchange I had with Adam Bock at AV whom Ashley Horvat at ODOT put me in touch with.  Read from the bottom and you will see I don’t hold out much hope for any change in AV’s heart.  I have seen a change in their customer support for the worse.  They now have an option that puts you in a special queue for help with the Quick Chargers.  I’ve called it a couple times and have either given up or had a long wait.  I encourage people to voice their concern to AJ as he seems to be the designated contact for ODOT.

From: Karl Boekelheide <Karl at Boekelheide.com>
Subject: Re: AV's fee schedule
Date: March 21, 2014 at 3:53:21 PM PDT
To: Adam Bock <bock at avinc.com>

Hi AJ,

Thanks for the response even though it’s not what I want to hear.

I’ve always had high regard for AV and the way they rolled out the quick chargers on the West Coast.  I expected AV would lead with a pricing policy that made sense and exemplified how it should be done.  When BLINK came out with their $5 per charge I thought, “Well, that’s dumb.  I’m sure AV will do something better."

I gather from your comment about volume and the fact that calls for assistance with the AV DCQC’s no longer get a rapid response means AV considers their electric car charging business to be low priority.  That’s good for Tesla because you make their model look even better.  Unfortunately it’s not so good for us Leaf owners who only occasionally go on long trips.  Another triumph for free enterprise.  At least you did a very nice job while the government was footing the bill.  Thanks for that.

Regards,  Karl

On Mar 21, 2014, at 2:13 PM, Adam Bock <bock at avinc.com> wrote:

Hi Karl,

Thank you for your feedback. More complicated pricing strategies are more expensive to implement given the current volume of usage and near term expected volumes of vehicles using the equipment. 

Best Regards,


-----Original Message-----
From: Karl Boekelheide [mailto:Karl at Boekelheide.com] 
Sent: Friday, March 21, 2014 11:50 AM
To: Adam Bock
Subject: Re: AV's fee schedule

Thanks for your reply.  I still think you've picked a really loser policy.  Do I deduce correctly that you decided charging by time was too expensive to implement?  
On Mar 21, 2014, at 9:46 AM, Adam Bock <bock at avinc.com> wrote:

Hi Karl,

Thank you for using the WCEH and subscribing to the EVNet Network. We reviewed many different and elaborate ways of charging for the usage of the charging stations. In making our decision: We received lots of feedback from users, reviewed many competitors, and existing solutions. Ultimately we decided to provide the solution which was most cost competitive to implement and allow the lowest rate to be charged to the customer in order to pay for reoccurring costs. The fees collected pay for: utility fees, taxes, station maintenance, site hosting, and administrative charges. 

Thank you for your feedback. We're open to exploring new pricing strategies and will monitor the network accordingly to adjust to the demand in the future. 

Best Regards,

A.J. Bock
Applications Engineer
AeroVironment Inc.
bock at avinc.com
626-357-9980 X 109

-----Original Message-----
From: Karl Boekelheide [mailto:Karl at Boekelheide.com] 
Sent: Wednesday, March 19, 2014 2:37 PM
To: Adam Bock
Subject: AV's fee schedule

Hi Adam,

Ashley Horvat with ODOT gave me your name.  I have an early 2011 Leaf with 53,000 miles on it.  A number of those miles were courtesy of your AV DCQC chargers, which are very nice.  I'm also a board member of the Oregon Electric Vehicle Association, OEVA.  I'd like to share an opinion I hold strongly and reflects the opinion of many in our association.  The core of our position is that people should be encouraged to use the DCQC for as short a time as possible not as long as possible.  Because there will be more and more people wanting to use the chargers and, unlike Tesla, you never have more than one charger at a location, congestion is going to be a real sore point.  Sitting waiting for someone waiting for the charger to shut off rather than leaving when they have enough will be most frustrating.  What will really make us mad is when a Tesla pulls up and sits there for 2-3 hours and still pays the same amount. 

Both your $7.50 per charge event and the $20/month (which I've bought) encourage exactly that.  What do you against charging by the minute?

I assume you're aware that Tesla has announced a Chademo connector for the model S.  The Tesla owners I know all plan on getting that because AV and Blink will be such a good deal for them.  Seventy Kwh for $7.50 (or $5.00 at Blink)  is cheaper than charging at home.

You must have some reasons why you've chosen the path you have.  Would you care to share them?  Have you talked the people who use your chargers?

Thank you,   Karl Boekelheide

On Apr 16, 2014, at 4:56 PM, Mark Powell <terrapin99 at gmail.com> wrote:

> I would call their technical support to sign up. I've always found them to be exceptionally helpful. 
> I think there was some misunderstanding about my last post on AV. I believe their $20 a month option for all fast charging is very reasonable. I struggle with the fact that they are mostly in rural areas so a monthly option for most city dwellers isn't very feasible but when I need them they are the only game in town or hamlet as it were. The $7.50 one charge option seems exceptionally high especially when there isn't any other option available. How many monthly fee networks do most of you belong to? Does it make financial sense for you to belong to several?  
> I'm only suggesting that you consider asking them for other charging packages if you speak to their customer support. Something like a set number of charges for something less than $20. 
> Sent from my iPhone
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